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Three points to pay attention to when designing packaging boxes

Back to list source: Release date:2021-05-28 13:58:40

Beautiful external packaging design is a key factor for products to attract consumption. It's as if beautiful women are more attractive to men when they are dressed in fashion. Consumers' aesthetics and choices cannot be changed in a short time, but we can guide or attract consumption through our packaging box design customization. Packaging box design customization plays an increasingly important role in the promotion of goods. It can be said that excellent packaging design is an important part of building promotion and enhancing brand abstraction. Appearance is the content of the visual design of the package, which refers to the appearance design of the package, including how to select colors, graphics, text, trademarks, and barcodes in detail to achieve the purpose of ugly and promotional products. Regarding the sales packaging design, the criteria of "eye-catching, understanding, and goodwill" should be followed. Generally speaking, good or bad will indirectly affect the sales volume of packaged products, such as food packaging boxes, tea packaging boxes, cosmetics paper-pack sets, etc. on the market. The impression of consumers often determines whether they buy or not, so how? To be able to design excellent packaging, you must pay attention to these points if you want to design a packaging box that is attractive to consumers:

1. Customized affection: Color has a great influence on people's mood. The color matching of wrapping paper can be distinguished by age and gender: men should choose cool colors, and women can choose bright colors or simple and light colors. Children should Choose bright and vivid patterns.

2. Customized theming: This is the basis of packaging box design customization. There are many themes: love gifts. The packaging can choose heart-shaped or rose patterns. Cupid's arrow can be used to stop the decoration and show a strong heart. Family gifts can choose warm colors. , Highlighting the intimacy of simplicity and quietness. Usually, if the packaging of ordinary daily chemical products is to be themed, it is recommended to understand the preferences of your consumer group first, and design the theme with a purpose, so as to have a distinctive selling point.

3. Customized art: every kind of carefully processed packaged goods can show some artistic quality. It can pay attention to the role of decorative belts, decorative flowers and other small decorations in the packaging. Through them, artistic effects can be added to give the finishing touch. effect. Of course, this can also be emphasized through packaging box design and patterns.

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